AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps on iOS in South America - Q4 2022
Explore the performance of the top 5 beauty retail apps on iOS in South America during Q4 2022, including trends in downloads and active users.
In Q4 2022, the top 5 beauty retail apps on the iOS platform in South America demonstrated varied performance in terms of downloads and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.
O Boticário
Weekly downloads for O Boticário saw fluctuations, starting strong at 90.2K in late September and declining to 21.3K by the end of December. Weekly active users initially surged from 1.07M to 1.23M by late November before dropping significantly to 439K by the end of the year.
Beleza na Web - Cosméticos
Beleza na Web - Cosméticos maintained relatively steady weekly downloads, peaking at 31.4K in late November. Active users experienced a peak of 77.5K in the same period, later stabilizing around 54K to 55K in December.
Época Cosméticos: Loja Online
Weekly downloads for Época Cosméticos: Loja Online increased gradually, reaching a high of 25.5K in late November. Active users also saw growth, climbing from 34.5K in late September to a peak of 58.2K in late November, before settling around 36.6K by the end of December.
Natura (Oficial)
Natura (Oficial) experienced a relatively stable download rate, with a peak of 20.2K in late November. Active users showed an upward trend, peaking at 74.9K in late November, and then declining to around 56.3K by the end of December.
SEPHORA: Maquiagem e Perfumes
SEPHORA: Maquiagem e Perfumes saw a moderate increase in weekly downloads, peaking at 10.3K in late November. Active users increased from 54.8K in late September to a high of 73.3K in late November, before dropping slightly to 63.5K by the end of December.
These insights highlight the dynamic nature of the beauty retail app market in South America. For a deeper dive into app performance and additional insights, visit Sensor Tower.
